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Marketing Expert and Business Professional |
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Rachel A. Murray |
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Work History |
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12/2004-12/2008 West Company/Mendocino Small Business Development Center Fort Bragg, California
BUSINESS DEVELOPMENT MANAGER/PROGRAM DIRECTOR à Assisted businesses with writing business and marketing plans as well business development, planning, and management assistance à Organized media and web based marketing and client retention strategies à Researched and developed grant applications and reports à Oversaw day to day management of organization à Supervised staff in three locations à Recruited, screened, assessed, and oriented new clients to West Company services à Facilitated networking among business owners to increase sales and referrals à Taught business training classes on starting a business, marketing, management and finance. Certified NX Level Entrepreneurship instructor à Developed custom client tracking and reporting database in Microsoft Access à Member Fort Bragg Business Advocates à Treasurer, Fort Bragg Promotion Committee (6/07-11/08) à Ambassador Award of Distinction from Mendocino Coast Chamber of Commerce (06-07) à Hosted bi-weekly business radio show on KZYX (FM public broadcasting station) à Authored monthly business column in Fort Bragg Advocate News à Recipient “World of Thanks” award from SAFE-BIDCO (non-profit lending company)
3/2000-6/2008 Murray Consulting Newnan, Georgia & Fort Bragg, California
OWNER & PRESIDENT à Successfully started & ran home based consulting and project management business à Provided marketing and public relations strategy and collateral material development services for small to mid-sized businesses à Provided database development, data collection and analysis services for large corporations such as Pepsi-Cola North America and the Pepsi-Cola Bottling Group à Organized marketing events for small business clients and charities including the Festival of Fun Carnival for the Boys & Girls Club à Member Mendocino Study Club, Finance Chair 2005-2006, Treasurer 2006-2008 à 2001 Ambassador of the Year, Newnan-Coweta Chamber of Commerce à Graduate Leadership Coweta, Class of 2001-2002 à 2002 Chairman, Marketing Task Force, Newnan-Coweta Chamber of Commerce à Served on United Way Advisory Board, Chairman Communications Committee à Served on Habitat for Humanity Governing Board, Chairman Publicity Committee à Assisted Mendocino Coast District Hospital with preparation of various procedure manuals in preparation for national oversight visit.
6/1996 – 2/2000 Pepsi-Cola North America Atlanta, Georgia
Project Manager (Regal Cinemas and PGA of America): à Worked closely with large national account clients to determine their needs and priorities for marketing programs, conversions, openings and all new & ongoing issues à Served as primary resource for information to customers, suppliers, Pepsi field and marketing personnel on golf and theatre issues à Reviewed project and sponsorship proposals to determine time frame, funding limitations, procedures for accomplishing project, staffing requirements and allotment of available resources to various phases of project à Planned, organized and executed conversion of Act III theatres resulting in placement of 500+ fountain units at 150 locations in 30 different territories (75% complete in 2 weeks) à Orchestrated one week conversion of over 60 Cobb Theatres with 600 screens in 4 states involving 16 bottling territories à Developed and supervised surveys of customer base and implementation of results à Coordinated development of annual nationwide sales tool involving Pepsi marketing and field personnel, customers, suppliers and agency personnel à Designed databases to facilitate customer contact, tracking and reporting à Coordinated conversion of over 200 golf courses nationwide in a 5 month period à Organized regional meetings to review customer procedures and account maximization à Negotiated rates, placement & timing for yearly golf print advertising, tournaments and sponsorships à Organized Pepsi presence at trade shows and events such as Ryder Cup, PGA Championship, ShowEast and PGA Merchandise Show à Developed and executed customized incentives & programs for Pepsi annual marketing calendar (including Pepsi Stuff, Star Wars & Nascar) à Facilitated roll out of Pepsi One, On-Screen & Slide advertising to world’s largest theatre chain à Managed Pepsi’s Sponsorship & Funding Levels for Oldsmobile Scramble and Women’s Oldsmobile Scramble
6/1993 - 1/1996 Productivity Point International Atlanta, Georgia
Training manager: à Organized courseware, software, staff and equipment for daily computer instruction classes à Hired and Assigned in-house and contract instructors à Planned, designed and equipped expansion of training facilities à Planned and assisted in upgrade of network servers and classroom and personnel PCs à Instituted quality control procedures for classroom setup and trainer evaluations à Reduced costs through advance planning à Initiated and facilitated periodic operations meetings to improve communication and increase coordination à Managed national accounts resulting in over $96,000 in annual income for company à Conducted computer training classes à Achieved an instructor capability average of 4.5 on a 5 point scale |
